A person who writes blogs, web content or publishes content to drive sales through their affiliate links is an affiliate publisher. Another type of Affiliate Publisher is a person who gets paid to share content and build traffic. These affiliates get paid based on the number of visitors they bring to the website they tied up with.
So, an affiliate marketing publisher is the website owner or business that earns commissions for submitting sales, traffic and leads to an advertiser. They place affiliate marketing advertisements such as links and banners on their websites, and use marketing tactics to entice users to click on these links and banners.
Affiliate networks provide publishers with access to affiliate programs, campaign tracking tools, and affiliate support for their online marketing efforts.
Publishers create income by endorsing affiliate programs on blogs or websites and earn commissions for transforming traffic into referrals for advertisers. There are many affiliate programs available for publishers to promote on their websites. Any niche blogger can participate in affiliate marketing.
Being an effective publisher means using relevant links and banners from other companies on your site. Learn about the products or the company, check out what it is like before you post an advertiser’s link on your site. Use unique web pages to promote each separate affiliate product you are marketing. Do not lump links altogether; you might save money on web hosting, but your site will have a cluttered and confusing feel.
A great marketing tactic might be to include a product review on your site. Visitors will gain an understanding of what the advertiser’s product can do to enhance your products. Promote your products and website to get traffic coming to your landing pages. Once there, visitors will see your affiliate links, click on them and you have created another stream of income.